Two numbers, like 10/26: next to BB, best by, best before or EXP, and on cans, boxes and other long-life food, it's the month and year, October 2026, good through October 31, 2026. Next to USE BY or SELL BY on milk, meat or other fresh food, it usually means October 26. On a label from a day-first country it can only be October 2026.
Three numbers, like 04/10/26: April 10, 2026 on products made for the US; 4 October 2026 on products made for Europe, the UK and most other countries. A number over 12 is the day. Still unsure? Go by the earlier date.
What does a two-number date like 10/26 mean?
A date with only two numbers has two possible readings: a month and a day (October 26) or a month and a year (October 2026). Read as a month and year, the date runs to the last day of that month, so 10/26 means through October 31, 2026, and it hasn't passed until November 1. Most of the time, two things settle it: the phrase in front of the date and how long the food keeps.
The phrase in front of the date
| Printed | Usual reading | 10/26 means |
|---|---|---|
BEST BY, BB, BEST BEFORE | Month and year | Through October 31, 2026 |
BEST BEFORE END, BBE | Month and year (the phrase says so) | Through October 31, 2026 |
EXP, EXPIRY, EXPIRES | Month and year | Through October 31, 2026 |
USE BY, SELL BY | On milk, meat, deli or other short-life chilled food: month and day | October 26 |
USE BY, SELL BY | On a can, jar, box or other long-life food: more likely month and year | Through October 31, 2026 |
The logic comes from how long the food keeps. Fresh food needs a day, because its whole life is a few days or weeks. Long-life food doesn't, so a month and year are enough. Several countries write this into law: EU and UK rules, Australia and New Zealand's food code and India's labeling rules all require the day on foods that keep up to about three months and allow just the month and year on foods that keep longer. The EU even has a phrase for it: a date without a day is introduced with “best before end.” The US sets no format, but the same reasoning works on a US label: if one reading is a year or more away and the food is fresh, the other reading is the date.
In day-first countries, 10/26 can only be October 2026
On a product labeled for the UK, the EU, Australia and most other countries, numeric dates put the day before the month. Read that way, 10/26 would be the 10th day of month 26, which doesn't exist. So on those labels a two-number date with a second number over 12 is always a month and year. A pair that does work as a day and month, like 26/10 or 10/11, is the 26th of October or the 10th of November.
When the “day” can't be a day
Some two-number dates can only be a month and a year, because the second number isn't a real day in that month. February never has a 30th or 31st, and April, June, September and November have no 31st. So 02/30, 02/31, 04/31, 06/31, 09/31 and 11/31 are all month-and-year dates: 06/31 is June 2031, good through June 30, 2031. Any number over 31 works the same way. From 2032 on, every two-digit year is over 31, so a two-number date can't be read as a day at all.
The 01/30 case
With 01/30, the two readings are years apart: January 30 of the coming year, or January 2030, good through January 31, 2030. Here the food decides. Milk or fresh meat can't keep until 2030, so on those it's January 30. On canned food, freeze-dried meals or anything marked BB, best before or EXP, it's January 2030.
Two-number dates from 2026 to 2032
| Ends in | Year, if month and year | Could it also be a day? | Example |
|---|---|---|---|
/26 | 2026 | Yes, every month has a 26th | 10/26: October 26, or through October 31, 2026 |
/27 | 2027 | Yes, every month has a 27th | 03/27: March 27, or through March 31, 2027 |
/28 | 2028 | Yes, every month has a 28th | 02/28: February 28, or through February 29, 2028 (a leap year) |
/29 | 2029 | Yes, except 02/29 outside a leap year | 05/29: May 29, or through May 31, 2029 |
/30 | 2030 | Yes, except 02/30 | 01/30: January 30, or through January 31, 2030 |
/31 | 2031 | Only in months with 31 days; 02/31, 04/31, 06/31, 09/31 and 11/31 can only be month and year | 06/31: June 2031 only, through June 30, 2031 |
/32 | 2032 | No: no month has 32 days | 08/32: August 2032 only, through August 31, 2032 |
Every month-and-year date from 01/26 to 12/32, and the day it runs to
2026 (dates ending in /26)
- 01/26through Jan 31, 2026
- 02/26through Feb 28, 2026
- 03/26through Mar 31, 2026
- 04/26through Apr 30, 2026
- 05/26through May 31, 2026
- 06/26through Jun 30, 2026
- 07/26through Jul 31, 2026
- 08/26through Aug 31, 2026
- 09/26through Sep 30, 2026
- 10/26through Oct 31, 2026
- 11/26through Nov 30, 2026
- 12/26through Dec 31, 2026
2027 (dates ending in /27)
- 01/27through Jan 31, 2027
- 02/27through Feb 28, 2027
- 03/27through Mar 31, 2027
- 04/27through Apr 30, 2027
- 05/27through May 31, 2027
- 06/27through Jun 30, 2027
- 07/27through Jul 31, 2027
- 08/27through Aug 31, 2027
- 09/27through Sep 30, 2027
- 10/27through Oct 31, 2027
- 11/27through Nov 30, 2027
- 12/27through Dec 31, 2027
2028 (dates ending in /28)
- 01/28through Jan 31, 2028
- 02/28through Feb 29, 2028
- 03/28through Mar 31, 2028
- 04/28through Apr 30, 2028
- 05/28through May 31, 2028
- 06/28through Jun 30, 2028
- 07/28through Jul 31, 2028
- 08/28through Aug 31, 2028
- 09/28through Sep 30, 2028
- 10/28through Oct 31, 2028
- 11/28through Nov 30, 2028
- 12/28through Dec 31, 2028
2029 (dates ending in /29)
- 01/29through Jan 31, 2029
- 02/29through Feb 28, 2029
- 03/29through Mar 31, 2029
- 04/29through Apr 30, 2029
- 05/29through May 31, 2029
- 06/29through Jun 30, 2029
- 07/29through Jul 31, 2029
- 08/29through Aug 31, 2029
- 09/29through Sep 30, 2029
- 10/29through Oct 31, 2029
- 11/29through Nov 30, 2029
- 12/29through Dec 31, 2029
2030 (dates ending in /30)
- 01/30through Jan 31, 2030
- 02/30through Feb 28, 2030month and year only
- 03/30through Mar 31, 2030
- 04/30through Apr 30, 2030
- 05/30through May 31, 2030
- 06/30through Jun 30, 2030
- 07/30through Jul 31, 2030
- 08/30through Aug 31, 2030
- 09/30through Sep 30, 2030
- 10/30through Oct 31, 2030
- 11/30through Nov 30, 2030
- 12/30through Dec 31, 2030
2031 (dates ending in /31)
- 01/31through Jan 31, 2031
- 02/31through Feb 28, 2031month and year only
- 03/31through Mar 31, 2031
- 04/31through Apr 30, 2031month and year only
- 05/31through May 31, 2031
- 06/31through Jun 30, 2031month and year only
- 07/31through Jul 31, 2031
- 08/31through Aug 31, 2031
- 09/31through Sep 30, 2031month and year only
- 10/31through Oct 31, 2031
- 11/31through Nov 30, 2031month and year only
- 12/31through Dec 31, 2031
2032 (dates ending in /32)
- 01/32through Jan 31, 2032month and year only
- 02/32through Feb 29, 2032month and year only
- 03/32through Mar 31, 2032month and year only
- 04/32through Apr 30, 2032month and year only
- 05/32through May 31, 2032month and year only
- 06/32through Jun 30, 2032month and year only
- 07/32through Jul 31, 2032month and year only
- 08/32through Aug 31, 2032month and year only
- 09/32through Sep 30, 2032month and year only
- 10/32through Oct 31, 2032month and year only
- 11/32through Nov 30, 2032month and year only
- 12/32through Dec 31, 2032month and year only
Year first: 2026/10 and 2026-10
When a four-digit year comes first, as in 2026/10 or 2026-10, the second number is the month: October 2026, good through October 31, 2026. There's nothing to work out. Some countries write every date this way. Japanese labels, for example, put the year first (2026.10.31), and Canadian best-before dates start with the year when they show one (see Canada's month codes below).
Holding a SELL BY 10/26 carton? When October 26 is less than about three months away, FreshScan shows it and the end of October 2026 side by side, and you tap the right one. Next to BB or EXP, it reads 10/26 as the end of October 2026.
Three numbers: is 04/10/26 April 10 or October 4?
On a product made for the US market, 04/10/26 means April 10, 2026. On a product made for Europe, the UK and most other countries, it means 4 October 2026. If either of the first two numbers is over 12, it's the day, and the question is settled.
Who writes dates which way
| Market | Usual order | Example | Basis |
|---|---|---|---|
| United States | Month, day, year | 10/04/26 | Convention; federal rules don't set a format |
| European Union | Day, month, year | 04.10.26 | Required by Regulation 1169/2011, Annex X |
| United Kingdom | Day, month, year | 04/10/26 | Same rule, kept in UK law |
| Australia and New Zealand | Day, month, year | 04 10 26 | Food code: day then month, and it must be clear which number is which |
| Canada (best before) | Year, month (word or code), day | 26 OC 04 | CFIA date marking rules |
| Anywhere | Four-digit year first | 2026-10-04 | Unambiguous: year, month, day |
The US has no federal format because it has almost no federal dating rules at all. USDA notes that product dating isn't required by federal regulation except for infant formula, so each company prints dates its own way. Many US brands sidestep the problem by spelling out the month.
The EU is the opposite. Its food information regulation says a best-before or use-by date “shall consist of the day, the month and possibly, the year, in that order and in uncoded form.” A European product that uses numbers only is day first, by law. More countries, including India, the Philippines and Japan, are in expiry date formats by country.
Clues on the package
- A number over 12.
13/10/26or10/13/26can only be read one way. Check every date on the package: a packed-on date like09/20/26printed by the same machine tells you its order. - Where it was made and for whom. “Product of Italy,” an EU address, a UK importer or a label in German or French points to day first. A US distributor and English-only packaging point to month first. Imported products sold in the US sometimes keep the origin's format, so this is a clue, not proof.
- The phrase in front of it.
MHD,DDM,À CONSOMMERorBEST BEFORE ENDare European phrasing; a European phrase almost always comes with a day-first date. - Dots as separators.
04.10.26is typical of European printing. It's a hint, not a rule. - A year up front. If a four-digit year comes first (
2026-10-04), the order is year, month, day; there's no ambiguity.
The plausibility check
When the package gives no clue, the calendar usually does. Ask two questions of each reading: is it in the future, and does it fit how long this food lasts?
| Label | Food | Reading 1 | Reading 2 | Verdict |
|---|---|---|---|---|
04/10/26 | Yogurt | April 10, 2026: five months ago | October 4, 2026: next week | October 4 |
02/11/26 | Sliced cheese | February 11, 2026: long past | November 2, 2026: about 5 weeks out | November 2 |
10/01/26 | Fresh chicken | October 1, 2026: in 5 days | January 10, 2026: long past | October 1 |
03/04/27 | Canned tomatoes | March 4, 2027 | April 3, 2027 | Both fit; use March 4 |
The second question matters when both readings are still ahead of you. If a pack of fresh chicken could mean next week or next month, it's the nearer date: FDA's storage chart gives raw chicken 1–2 days in the fridge. For fresh meat, poultry and fish, the day you bought it is a better guide than a date you can't read; the shelf life chart lists fridge times for each.
The fourth row is the one no rule can settle. When both readings are plausible, use the earlier one. For a can of tomatoes, a month either way makes no difference to safety; it's a quality date. For a perishable food, the earlier date is the careful choice.
When you still can't tell
- Go with the earlier reading, and plan to use the food by then.
- Look for a phone number or website on the package; manufacturers answer this question routinely.
- Remember what kind of date it is. Most dates are about quality, not safety (see date labels explained). If a perishable food smells, looks or feels wrong, the date doesn't matter. When in doubt, throw it out.
- Type the whole line, phrase included, into the expiration date decoder to see both readings listed together, then tap either one to see how many days away it is and the reminders FreshScan would send.
Canada: year-first dates and two-letter month codes
Canada has its own order. Under CFIA's rules, a best-before date shows the year first (at least its last two digits, and only when it's needed for clarity, such as when the date falls in the next year), then the month, then the day in numbers. The words “best before” and “meilleur avant” go with the date. The month has to be written in both English and French or given as a two-letter code that works in both languages, so a best-before date made for Canada shouldn't show the month as a number.
| Code | Month | French month |
|---|---|---|
JA | January | janvier |
FE | February | février |
MR | March | mars |
AL | April | avril |
MA | May | mai |
JN | June | juin |
JL | July | juillet |
AU | August | août |
SE | September | septembre |
OC | October | octobre |
NO | November | novembre |
DE | December | décembre |
So 26 OC 04 is October 4, 2026, 27 JL 15 is July 15, 2027, and JN 28, with no year, is the next June 28. CFIA's own example, BEST BEFORE 17 JA 30 MEILLEUR AVANT, is January 30, 2017. Three pairs trip people up:
MAandMR. MA is May (mai). MR is March (mars).ALandAU. AL is April (avril), not August. August is AU (août).JNandJL. JN is June (juin). JL is July (juillet).
What BB/MA means
BB/MA is short for “best before / meilleur avant.” The MA here is the French phrase, not the month of May. In BB/MA 27 MA 31, the first MA is the phrase and the second is the month: May 31, 2027. Like any best-before date in Canada, it's about the quality of the unopened food, not a safety cutoff. Once you open the package, the date no longer applies.
PACKAGED ON / EMBALLÉ LE
Food packaged in the store with a durable life of 90 days or less, like meat cut and wrapped at the counter, may carry a packaged-on date instead of a best-before date. The regulations word it “packaged on / empaqueté le”; on labels you'll also see PACKED ON / EMBALLÉ LE. It uses the same year-month-day order, and the store has to give the durable life, how many days it keeps, on the label or on a sign next to the food. That date is when the food was wrapped, so count forward from it rather than treating it as the deadline. More in packed-on dates vs the expiration date.
Canada's “expiration date” is a separate thing. It's required only on a short list of foods, such as infant formula, meal replacements and nutritional supplements, and they can't be sold after it.
How FreshScan handles it
FreshScan reads numeric dates in your iPhone's regional order by default: month first if your phone is set to the US, day first for most other regions. You can override it under Settings → Scanning → Numeric dates: Automatic, Month first (09/17) or Day first (17/09).
Two-number dates. Next to BEST BY, BB, BEST BEFORE or EXP, a date like 10/26 is read as the month and year and marked “end of month”. Next to SELL BY or USE BY, it could be October 26 or the end of October 2026: when October 26 is less than about three months away, FreshScan shows both, marked “year not printed” and “end of month”, and you tap the right one. A space instead of the slash (BEST BEFORE 10 26, SELL BY 10 26) is read the same way. A 10/26 with no date phrase next to it isn't read; if FreshScan doesn't pick up a date, you can type it in. A year-first 2026/10 or 2026-10 is read as the end of October 2026 even without a phrase, and FreshScan asks you to confirm it.
Three-number dates. When a full date like 04/10/26 could go either way, FreshScan usually shows a card that says the date “can be read two ways” with both full dates, and you tap the right one. A reading that has already passed can still be listed, even at the top, so check which date is still ahead of you before you tap. A full date with a number over 12 (13/10/26), a spelled-out month or a year-first date is read directly.
Short dates without a year work differently. A use-by or sell-by date like USE BY 10/11 is read in your numeric-date order only (October 11 month first, 10 November day first) and marked “year not printed”, so on an imported product, check it before you save.
Canadian codes. Next to a date phrase such as BEST BEFORE, MEILLEUR AVANT, BB/MA or EXP, 26 OC 04 is October 4, 2026 and JN 28 is the next June 28. Without one, only the full year, code, day shape (26 OC 04) is read, and FreshScan asks you to confirm it. Codes like MA, AU and DE are also everyday words, so a code that ends a word or runs into a longer date (JUSQU'AU 04.10.26, ANTES DE 12/2026) isn't read as a month. Check the date FreshScan shows before you save.
Other apps handle these dates their own way, and many don't read the printed date at all; see our expiry date tracker app comparison.
Questions people ask
What does 10/26 mean on an expiry date?
Usually October 2026, good through October 31, 2026. That's how to read it next to BB, best by, best before or EXP, and on cans, boxes and other long-life food. On milk, meat or other fresh food marked USE BY or SELL BY, it more likely means October 26, because those foods don't keep for a year.
What does 10/2026 mean on food?
October 2026. A date with only a month and a year runs to the last day of that month, so 10/2026 means the food is at its best through October 31, 2026, and the date hasn't passed until November 1. A best-before date like this is about quality, not safety.
Is 01/30 January 30 or January 2030?
It depends on the food and the phrase. On a can, a pouch of freeze-dried food or anything marked BB, best before or EXP, it's January 2030, good through January 31, 2030. On milk or fresh meat marked USE BY or SELL BY, it's January 30, because fresh food can't keep for years.
AL is which month on a best before date?
April. Canada's two-letter month codes work in English and French, and AL matches the French avril. August is AU (août). So BEST BEFORE 27 AL 18 MEILLEUR AVANT means April 18, 2027.
What month is MA on expiry dates?
On Canadian food labels MA is May (mai in French); March is MR (mars). But BB/MA in front of a date stands for best before / meilleur avant, not May. In BB/MA 27 JL 15, the date is July 15, 2027.
If I can't tell which date it is, which one should I use?
Use the earlier of the two readings. If the earlier one turns out to be wrong, you've only used the food a little sooner than needed. If the food is perishable and you truly can't tell, judge it by how long that food keeps from when you bought it, and throw it out if in doubt.
Sources
- Regulation (EU) No 1169/2011 on the provision of food information to consumers, Annex X — EUR-Lex. Day, month, year order; month and year alone for foods that keep 3–18 months; “best before end”
- Regulation (EU) No 1169/2011, Annex X (as retained in UK law) — legislation.gov.uk
- Date markings and storage instructions — Canadian Food Inspection Agency. Year-first order, bilingual month symbols, packaged-on dates, the 90-day rule
- Best before, expiration and more: Understanding the date labels on your food — Canadian Food Inspection Agency. Source of the “Best before 17 JA 30 Meilleur avant” example
- Food and Drug Regulations (C.R.C., c. 870), section B.01.007 — Justice Laws Website, Government of Canada
- Product labels example (Meat Facility Standards) — Government of Alberta. Template meat labels showing “PACKED ON / EMBALLÉ LE” next to “BEST BEFORE / MEILLEUR AVANT”
- Best before and expiry dates — Cansumer. Consumer site; used only for the BB/MA abbreviation
- Australia New Zealand Food Standards Code, Standard 1.2.5: Information requirements, date marking of food — Federal Register of Legislation (Australia)
- Food Safety and Standards (Labelling and Display) Regulations, 2020, regulation 5(10) — Food Safety and Standards Authority of India
- For those who create labels on processed foods in the Japanese language for the first time — Tokyo Metropolitan Government, Bureau of Public Health. Year-month-day order on Japanese labels
- USP 38–NF 33 General Notices, 10.40.100 Expiration Date and Beyond-Use Date — United States Pharmacopeia (copy at drugfuture.com). Month-and-year expiration dates mean the last day of the stated month. This is the 2015 edition, read on an unofficial mirror
- Regulation (EC) No 1223/2009 on cosmetic products, Article 19 — legislation.gov.uk
- Terms and Conditions Governing the Use of the American Express Card (Philippines), August 2024 — American Express. “Valid … up to the last calendar day of the month indicated on its face”
- Food Product Dating — USDA Food Safety and Inspection Service. FSIS blocks automated fetches; the infant-formula wording was confirmed through search results quoting the page
- Refrigerator & Freezer Storage Chart — U.S. Food and Drug Administration